The
Israel Ministry of Tourism is mounting an advertising campaign directed at North
American Christians this summer, as part of its ongoing effort to increase the
number of visitors to the land that is uniquely both "The Holy Land" as well as
"The Jewish State."
The
$1.5 million campaign will include print, radio and Internet messages in a
variety of media reaching specific niche markets that include Evangelical
Christians and Roman Catholics. Separate advertising messages will be directed
to Hispanic audiences.
Evangelical
ads
Tourism
to Israel is breaking all records, with 2009, 2010 and 2011 the best years ever
for travel to Israel, and with 2012 projected to show an additional 5%
increase.
It
is estimated that some 40% of American tourists to Israel are Christian
travelers touring the Holy Land. The advertising messages will underscore the
Ministry of Tourism's campaign theme "Visit Israel. You'll never be the
same."
Tell us if you've seen some of the ads.
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